Travel Recharted
Transforming industry shifts into concrete and lasting impact

What really works: moving from experimentation to impact

After the AI hype comes the reality check. Which use cases are truly creating value? How can organisations build reliable and actionable data foundations, establish the right governance and develop the necessary skills to move from experimentation to profitable deployment?

o   Generative & Agentic AI in production: how to deploy, measure and iterate to create value

o   Travel & AI in action: moving from experimentation to high-value use cases

o   No AI without qualified data: building the foundations for successful transformation

o   How are strategic alliances, emerging solutions and new technology partnerships transforming the way travel companies operate?

The new distribution battle

Travel distribution is undergoing a fundamental transformation. Artificial intelligence, new acquisition channels and changing traveller behaviours are reshaping the rules of the game.

OTAs, suppliers, TMCs and emerging intermediaries: how can the industry build tomorrow’s distribution models while maintaining ownership of the customer relationship?

• The future of distribution: reinventing customer relationships and capturing value

• OTAs in the age of AI agents and direct booking: what comes next?

• GEO, AEO and visibility in the age of AI: how to stay discoverable when AI answers (almost) everything?

• AI agents in corporate travel: opportunity or threat?

• Social commerce & influence-to-booking: can new channels such as Instagram and TikTok redefine travel distribution?

The new era of traveller experience

Traveller expectations are changing profoundly. Personalisation, premiumisation, responsible travel, trust and seamless journeys are becoming the new drivers of differentiation and loyalty. How can TravelTech help travel companies adapt to these new behaviours and create more meaningful customer relationships?

• The experience economy as a growth driver: integrating multiple services into a single travel offering

• Seamless customer journeys: from inspiration to booking, what can travel learn from the best experience creators?

• Loyalty Beyond Rewards: How Travel Brands Build Lasting Customer Relationships

• From Product to Experience: Rethinking Offers, Pricing and Operations

• The Connected Hospitality Era: Turning Technology into a Competitive Customer Advantage

Beyond AI

While AI dominates the conversation, other less visible but equally transformative technologies are already reshaping the industry: payments, tokenisation, connectivity, new mobility solutions and data infrastructures.

• Travel’s invisible infrastructure: data, connectivity and payments the foundations of TravelTech towards 2030

• Building a more integrated, connected and sustainable mobility ecosystem

• The EU Digital Identity Wallet: preparing for the future of seamless traveller experiences

• NDC maturity & the next generation of airline connectivity

• The travel payments revolution: tokenisation, BNPL, agent-to-agent payments and the booking-to-payment gap, where do we stand?

Building tomorrow’s European TravelTech ecosystem

Startups, investors, global technology players, major travel companies and industry incumbents are redefining their strategies in a context of consolidation, strategic partnerships and regulatory transformation.

• European TravelTech champions: ambitions for global leadership and digital sovereignty

• Startups & investment: where is capital heading by 2030?

• Cybersecurity, compliance, EU AI Act, ETIAS… navigating the next wave of European regulation: constraint or competitive advantage?